One of the solutions of urban management in order to progress in the competitive world market, planning to achieve sustainable urban branding for a city and ranking the city purposefully and creatively, while introducing the face of the city, is being able to attract audiences or tourists. Developed cities operate as competing companies, all of which seek to capture more capital market share, outstanding talent, and global attention. To achieve this, it is necessary to pay attention to urban branding issues. Urban branding is an attempt to design, shape or change the mental images of the audience (tourists), focusing on the unique attractions and potentials of a city, providing value creation for tangible and intangible assets of cities. Urban branding is a good way to describe and implement urban marketing. Just as dealing with the city occurs through the perception of images, so the application of urban marketing is largely dependent on infrastructure, communications and urban image management. So the goal of urban marketing, which in turn is the starting point for the development of urban branding, is the urban image. Urban branding, on the one hand, provides the basis for evolving policies to pursue economic development, and at the same time, is used as a tool for city dwellers to identify their city.
In this study, by carefully examining the factors involved in different tourism models and combining them to extract the basic factors and criteria with the ISM structural interpretation technique, the aim is to study the brands of Semnan city (Dar ol-marhame) in order to rank and attract the audience (tourists) and to present a model. Pays for purposeful and creative ranking (branding) of this city.The purpose of this study is to identify and prioritize the urban brand of Semnan Dar ol-marhame and its role in the development of tourism in the city of Semnan and how these urban symbols can be transformed into a strong international brand in the field of urban tourism in Semnan, and what is the position of these symbols and if it plays a role in urban branding and attracting tourists from their point of view. ISM is an interactive learning process that structures a set of interpretive, diverse and interrelated structural modeling factors into a comprehensive systematic model. To design the model, after analyzing the variables with a sample of 22 elites and field experts, various urban planning, urban planning and urban management, economics, tourism and marketing was done, and filling out a questionnaire from domestic and foreign tourists entered Semnan, which was distributed among 28 tourists in an initial questionnaire, the validity and reliability of the questionnaire was confirmed. Then, the main questionnaire, which was based on the available sample size, was distributed to 221 people, and after analyzing it, the dimensions of purposeful and creative ranking of Semnan's mercy center were examined. ISM structural interpretive technique was done to purposefully and creatively rank the city of Semnan Dar ol-marhame; giving first priority to points and unique features of the city with pivotal and contextual conditions and with physical-historical image and brand element of historical buildings and brand mark, Holy Shrine Imamzadeh Yahya, Soltani Mosque and Sheriff's Mansion were determined with a score of 0. 893, and then the infrastructure and legal facilities of travel and tourism with moderating conditions and with socio-economic image and brand element of accommodation centers and leisure centers and brand mark of Gut Kamal Hotel with A score of 0. 886 were recognized as the second priority in ranking Semnan Dar ol-marhame. The financial, investment, exchange and commercial infrastructures of the city with strategic and strategic conditions and with the economic image and brand element of large shopping centers and the brand of Phoenix Tower and the traditional market with a score of 0. 823 were recognized as the third priority in ranking Semnan. The international position of the city with competitive conditions and the global environment and with the economic image and brand element of the city's medical and medical facilities and the brand, Kosar Educational, Research and Treatment Center with a score of 0. 798 were recognized as the fourth priority. Also holding ritual festivals and exhibitions, museums, streets, boulevards, squares, parks and green spaces (alleys) and elements of collective memory, symbols and urban signs were identified as the next priorities in ranking the sanctuary, which should be aimed at the targeted development of tourism and the development of all comprehensively and sustainably, basic attention should be paid to them and they should be implemented and operated in the city. 

Introduction:
Social resilience is one of the most important tools in the context of decent urban governance to reduce tensions and the negative consequences of various crises. In order to make Ardabil resilient, we need to deepen our understanding of the current situation and move towards more sustainable solutions that can provide a good starting point. Linking a decent governance approach with social resilience helps to prevent spatial, social, economic and other vulnerabilities in cities and to increase capacity to deal with slow and sudden changes. Looking to the future can be important and necessary in order to recognize the appropriate drivers and scenarios to increase the social resilience of Ardabil city.
Research Methods:
The present research is applied and descriptive-analytical in terms of method, which is in line with the basics of futuristic science with an exploratory and an analysis of the state of social resilience in Ardabil city. In this regard, the collection of data in the theoretical part by documentary method and in the practical part by survey, were based on Delphi technique. Mick Mac software and Wizard scenario have been used to analyze the data.
 
Analysis and Research Findings:
In the present study, considering that the goal is to identify the most important determinants and influential factors in increasing the social resilience of Ardabil city within the framework of proper urban governance, effective variables (because they are the most influential indicators), risk variables (because high capacity to become key system factors) and regulatory variables (which have the potential to become risk variables and secondary targets) are used as the most important determinants, for a total of 12 key factors. Of these 12 factors, two variables of "participation of civil society and the private sector in planning" and "participation of civil, social and cultural institutions in policy making and resource planning" are merged, due to the thematic similarity, in a variable called "participation of public institutions and the private sector in planning, resource planning, and policy making”. Finally, 11 key factors were identified that after identifying the most important factors, different situations (possible situations related to key factors) for each of the different situations were considered about improving social resilience in Ardabil within the framework of proper urban governance. The number of these situations is designed to fit the circumstances of each factor. In fact, these situations related to each of the factors can be considered as drivers and strategies to improve the social resilience of Ardabil city and are likely to occur. Finally, 31 possible situations for the future of social resilience in Ardabil were considered within the framework of proper governance, of which 17 were possible favorable conditions; 6 were possible static states and 8 were possible critical states.
 
Conclusions:
Given the output of MicMac software, which shows the extent of the system's instability, it is best to take steps to resolve critical situations so that the system moves towards stability and the factors influencing the first scenario have a positive impact. Facilitating the intervention of citizens, increasing the number of urban NGOs and forming volunteer organizations are among the highest values of compatibility related to key factors in the future of social resilience in Ardabil.